If you don’t have an audience, you don’t have anything (affirmation)If no one is finding you, how are you even going to have a chance in being able to make a sale or being able to grow? People don’t need to just become aware of you, they need to trust you, and get something out of what you are doing. Therefor if you don’t have an audience, you don’t have anything. This leads me to my next point. Differentiating between an audience and traffic.
Focus on building an audience first, not an eCommerce site (learned)If you have an audience, that means people are paying attention to you. This is the first sign that things are moving in a positive direction. If you can start to build that audience, then you are starting to build that trust factor. You are building a relationship with your audience and your customers are going to eventually come from your audience. SpencerMcLeod.com, CalgaryRecording.com, WebsiteBuilt.com, and my YouTube channel. That’s why I am blogging and making videos. I am trying to offer up things that I think either people will either find useful or entertaining in some way. I know I have something to offer, it’s a matter of trying to clarify what it is and figure out how best to present it to the world.
Start with something you’re passionate about (learned)I’ve heard this before, but I don’t think I ever took it seriously. Frankly, I think being told to follow your passion can be dangerous advice. I wouldn’t say it is always bad advice, but it can be dangerous.
Content creation is keyTrying to start with something online that you’re not passionate about will make learning how to create a successful blog, eCommerce, or Affiliate Marketing business substantially more difficult. If we’re talking about building an audience and trust with that audience, then you’re going to have a really hard time creating content. Let alone quality content. Fresh, unique, high-quality content is the key. So, if you’re starting out and struggling with what to create, maybe it’s time to reconsider your niche. It’s hard enough as it is to come up with unique, high-quality content. It will be even harder if you don’t even know what to content to create in the first place.
I was not happyIt was risking a lot. I gave up most of my social life, my own down time, and some money as well. I could just sense (probably not an accurate assessment) most people saying, “Why bother? You have a good career now.” People didn’t understand why I would get home from work every day, then go sit in a coffee shop and build websites for 3 hours in the evening. The assumption was I would finally be content with my cushy 8-5 Monday to Friday career. Wrong. I was completely miserable.
It’s only a hobbyUnless you are satisfied with running a blog or YouTube channel just because, then very little will likely change in your lifestyle or income. As a result you are just donating your time to a hobby, which isn’t necessarily a bad thing. Hobbies help people keep their sanity and can be very healthy distractions from daily life.
Are you content with your hobby?If you are content with your hobby, it implies you are probably relatively content with your lifestyle and your income. In fact, I kind of envy you if that’s your scenario. If you can turn your audience into a source of revenue, then this opens many more doors for expansion, further development, hiring help, adding to & diversifying your revenue streams, not to mention additional freedom in your lifestyle.
Blogging, eCommerce, & Affiliate Marketing is a marathon, not a race (affirmation)You can’t expect success to happen overnight. Those stories are few and far in between. Hence, I didn’t expect my first few attempts to work great. However, there is almost always something to learn from the failures. Yes, it can get discouraging and I would be lying if I said that hasn’t happened to me. However, once you have had a chance to assess the failures and what can be learned from them, it is time to apply the changes and keep going. This will likely take some time to figure out. It could be a few months in the best case, but rather likely on the order of a few years. You need to constantly assess, re-evaluate, and implement the changes. It’s not about getting there first. It’s about just getting there.
Being technical doesn’t mean your product or service will have an audienceI recently concluded from a personal perspective that I don’t need to keep getting deeper into the technical skills with what I’m trying to do. It seems like I am getting to the point where I’m confident I can get something off the ground with the technical skills I have and minimal financial investment.
Balance the technical side with the operations sideFocusing on the technical side is a whole rabbit hole of its own, and I like it. While in contrast it will not build an audience or generate sales. Which is another reason I started blogging and using my three main websites to organize content. Now I can focus on content creation, analytics, SEO, and the marketing side.
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